How We Turn Your Idea into a Shipped App — Step by Step

Sprint Day 1: Planning — you and the PM agree features for the next 14 days. Days 2–12: Development with async Slack updates as features complete. Day 13: Internal QA — bugs fixed before the demo. Day 14: Live demo of the working build — every feature from planning demonstrated on a real device. Post-demo feedback is captured and either fixed immediately (small changes) or planned into the next sprint (larger changes). Every sprint closes with a written summary of what was built, what was deferred, and the plan for next sprint.

A simple app (1 user type, 10–15 screens) takes 12–16 weeks total including Discovery and design. A mid-complexity app with multiple roles, integrations, and real-time features takes 22–30 weeks. A full enterprise platform takes 6–12 months. The most common causes of timeline extension are stakeholder review delays (not development speed), ERP integration IT approval processes, and third-party API complexity — all identified and planned for in Discovery before development begins.

A Discovery Sprint is a 2-week, $8,000–$18,000 engagement that converts your product brief into a complete technical specification, enabling a binding fixed-cost development estimate. Is it necessary? No — you can skip it and receive an estimate based on your brief. Is skipping it a good idea? No — estimates without Discovery are based on interpreted requirements. The most common source of mid-project scope surprises, budget overruns, and “that’s not what I asked for” moments is requirements that were never precisely defined. The Discovery Sprint cost is credited against development if you proceed with Ahex.

Your primary point of contact is your dedicated Project Manager — available in your Slack channel with a same-day response policy during business hours. For technical questions, the Tech Lead is also in the channel. You don’t communicate through a ticketing system or email a general inbox. Weekly video demo (Zoom or Google Meet). Monthly written progress report. For urgent issues, the PM’s mobile number is provided at project kickoff for genuine emergencies.

You own 100% of the source code and all intellectual property — unconditionally, from the first commit. Code is committed to your GitHub or GitLab repository throughout development, not delivered as a zip file at the end. No proprietary frameworks or tools that create vendor lock-in. The IP ownership clause in our standard contract is unambiguous — everything created in the project is yours. If you choose to move to another development team at any point, you have everything you need to do so.

On fixed-price projects: if we underestimated scope in our own estimate, the cost is ours to absorb — not yours. We have never issued a final invoice above the agreed fixed price due to underestimation. If you add scope through agreed change orders, those are quoted and approved before work begins — transparent additions, not surprise invoices. The Discovery Sprint exists precisely to make our estimates accurate enough that scope surprises don’t happen. Timeline slippage due to stakeholder review delays (approvals that take longer than the agreed 48-hour window) may extend the timeline — we flag this proactively, not retrospectively.