🌾Agriculture

⚙️ Odoo ERP

📍 India

🛒 E-Commerce

Case Study

Towanto: Transforming Agriculture E-Commerce Through Odoo ERP

Towanto, a leading agricultural products provider connecting farmers, sellers, and customers, was seeking a scalable digital commerce platform to expand its multi-vendor marketplace beyond traditional sales channels.

40%

Customer Reach

35%

Marketplace Sales

Multi-Vendor

New Revenue

Web+Mobile

Digital Commerce

Contents

About the Client

Towanto

Agricultural Marketplace • India

Towanto is a leading agricultural products provider focused on connecting farmers, sellers, and customers through a modern digital commerce platform. Serving the agriculture sector, the company offers a wide range of agricultural products while promoting accessibility, quality, and convenience. With a vision to expand its market reach and create a collaborative ecosystem for multiple vendors, Towanto has planned for leveraging digital innovation to transform the way agricultural products are bought and sold.

E-Commerce

Industry

India

Location

Odoo ERP

Platform

Project Overview

Towanto aimed to build a scalable digital commerce marketplace platform to expand its agricultural business beyond traditional sales channels. The company required a custom Odoo ERP–based e-commerce solution with a multi-vendor marketplace and mobile applications, enabling multiple sellers to manage products, reach a wider customer base, and deliver a seamless online shopping experience.

Odoo Implementation Services We Provided

We delivered a custom Odoo ERP-powered e-commerce solution designed to support Towanto’s multi-vendor business model and digital growth. The implementation included a custom marketplace module, responsive web platform, Flutter-based mobile applications, secure payment gateway integrations, and a seller management portal with real-time analytics. We also provided end-to-end implementation, integration, user training, and post-go-live support to ensure a seamless digital commerce experience.

Odoo Consulting

Odoo E-Commerce Development

Custom Multi-Vendor Marketplace Development

Flutter Mobile App Development

Third-Party API & Payment Gateway Integration

Odoo Training and Support

The Challenges

Towanto was struggling with limited market reach, no multi-vendor platform, disconnected marketplace operations, and no visibility into seller performance or inventory.

Limited Market Reach

The client relied heavily on traditional sales channels, restricting customer reach and business growth.

No Multi-Vendor Platform

There was no centralized system to support multiple vendors, making seller onboarding and product management difficult

Limited Mobile Accessibility

The absence of a mobile commerce solution reduced customer engagement and restricted on-the-go shopping.

Disconnected Marketplace Operations

Managing orders, payments, inventory, and seller operations across multiple systems led to inefficiencies and limited operational visibility

Lack of Seller Insights

Sellers had limited visibility into sales performance and inventory, making it difficult to make informed business decisions.

Our Solution

Ahex built a custom Odoo ERP-powered multi-vendor marketplace with web and mobile apps, integrated payments and communications, and real-time seller dashboards

Custom Multi-Vendor Marketplace

Developed a custom Odoo ERP-powered marketplace enabling multiple sellers to register, manage products, and process orders from a centralized platform.

Web & Mobile Commerce

Built responsive web and Flutter-based mobile applications, delivering a seamless shopping experience across all devices.

Integrated Payment & Communication

Connected secure payment gateways, SMS notifications, and third-party APIs to automate transactions and customer communication.

Seller Management Portal

Delivered a comprehensive seller dashboard with inventory management, order processing, sales tracking, and real-time business analytics.

Unified Digital Commerce Platform

Integrated e-commerce, sales, inventory, accounting, and invoicing into a single ERP system to improve operational efficiency and support business scalability.

Implementation Approach

Phase 1

Business Discovery & Solution Design

Conducted detailed business discovery sessions, analyzed existing manual processes, mapped operational workflows, and defined a comprehensive Odoo implementation roadmap aligned with business objectives.

Phase 2

Solution Blueprint & Core ERP Configuration

Designed the functional solution blueprint and configured Odoo Sales, Purchase, Inventory, E-commerce and Accounting to establish a unified ERP marketplace platform tailored to Towanto’s business processes.

Phase 3

Data Migration & System Integration

Migrated customer, product, inventory, and master data from spreadsheets, validated data accuracy, and integrated core business functions to ensure a seamless operational flow.

Phase 4

Business Process Setup

Configured e-commerce workflows, multi-vendor marketplace operations, product catalog management, order processing, inventory synchronization, payment workflows, seller management, and reporting to streamline digital commerce operations.

Phase 5

Testing, Training & User Acceptance

Performed comprehensive system testing, User Acceptance Testing (UAT) and user training to validate business processes.

Phase 6

Go-Live, Hypercare & Continuous Support

Executed the production go-live, monitored system performance during the stabilization phase, resolved post-implementation issues, and provided continuous support to ensure smooth adoption and long-term business success.

Before vs After Comparison

Key Metric	Before (Problem)	After (Solution)
Sales & Customer Reach	Sales were primarily driven through traditional channels, limiting customer reach and business growth.	A centralized Odoo e-commerce platform enabled online sales through web and mobile applications, expanding market reach and customer accessibility.
Multi-Vendor Management	There was no centralized system for multiple sellers to manage products, orders, and inventory independently.	A custom multi-vendor marketplace allowed sellers to onboard, manage catalogs, process orders, and monitor business activities from a single platform.
Shopping Experience	Customers had limited product discovery options and a basic purchasing experience.	Enhanced shopping experience with product variants, advanced search, filters, reviews and a simplified checkout process.
Order & Payment Management	Order processing and payment handling involved manual coordination across different systems.	Automated order processing with secure payment gateway integration, providing faster, more reliable, and seamless transactions.
Seller Operations	Sellers had limited visibility into inventory, sales performance, and order status.	A dedicated seller dashboard provided real-time insights into inventory, orders and sales.
Reporting & Business Insights	Business decisions relied on manual reports with limited operational visibility.	Dashboards and reports delivered actionable insights into sales, inventory, customer activity, and marketplace performance.

Odoo Applications Used

Odoo Invoicing

Sales

Odoo E-Commerce

Inventory

Accounting

Tech Stack

Every layer of Towanto’s marketplace was built to handle growth across sellers, orders, and regions.

Technology
Frontend	HTML JavaScript css
Backend	Odoo Framework Python PostgreSQL
Mobile	Flutter
Version Control	Git Bitbucket
Integrations	Razorpay MSG91

Results & Conclusion

The successful Odoo ERP implementation transformed Towanto from a traditional seller into a scalable digital marketplace.

Expanded Digital Reach

Expanded market reach by enabling customers to purchase products seamlessly through responsive web and mobile applications.

Centralized Marketplace Operations

Increased operational efficiency by centralizing seller management, product catalogs, inventory, and order processing on a single platform.

Enhanced Customer Experience

Enhanced customer experience with advanced shopping features, secure online payments, and a seamless checkout process.

Seller Performance Insights

Provided sellers with dashboards and reports, enabling better inventory control, sales monitoring, and business decision-making.

Scalable Digital Marketplace

Established a scalable digital commerce ecosystem capable of supporting multiple vendors, higher transaction volumes, and future business growth.

ROI Analysis

30–40%

Growth in Online Customer Reach

The web and Flutter mobile applications expanded digital accessibility, helping the business reach a wider customer base beyond traditional sales channels.

25–35%

Increase in Marketplace Sales

The custom multi-vendor platform enabled more sellers to onboard and transact efficiently, contributing to higher order volumes and overall sales growth.

Multi-Vendor Marketplace

New Revenue Opportunities

A centralized marketplace enabled multiple sellers to manage products, orders, and inventory independently, creating a scalable digital business ecosystem.

Integrated Digital Commerce

Improved Customer Experience

Unified e-commerce, inventory, payments, and seller management delivered a seamless shopping journey while simplifying day-to-day marketplace operations.