Summary: As per a survey conducted in 2020, around 3.8 billion people around the globe have smartphone devices. This data shows a new undreamed form from 10 years ago to connect with new customers. Therefore, the app development services’ importance in your business is palpable. A user-friendly mobile application for your organization could provide valuable marketing opportunities and unlock new global markets & potential customers. Here we will read about the importance of a mobile application for your business.
Do You Know?
- As per Oberlo, 45.4% of the worldwide population uses a smartphone.
- As per Buildfire, 69% of digital media time is consumed on mobile apps
- As per Manifest, 49% of people use the mobile app at least 10 times a day
From the above statistics, we can understand the importance of mobile applications for organizations. Gone are the days when mobile applications were considered a tool to stay ahead of the competition. With widespread usage, it has become a necessity for businesses to compete in the market. Mobile applications’ benefits are immense for B2B and B2C businesses. Ignoring mobile application development may cost you a huge fortune, and you may miss out on some great opportunities.
Benefits of Developing A Mobile App for Your Business
A user-friendly mobile application can help your organizations stay at the forefront of the latest technology, build brand loyalty, and improve client relationships. Application development is suggested if you want to increase sales by expanding your reach using technology. Apart from this, other significant reasons for your organization to have a mobile application include:-
1. Effective Approach to Connect With Customers
After the Covid-19 pandemic, consumers have significantly shifted from offline to online channels. Whether fulfilling the need for groceries, shopping or getting services at the doorstep, customers prefer to unlock their devices to buy products or book any service rather than stepping out of their homes. So, it indicates that organizations, especially start-ups, must target their virtual customers through mobile applications.
Online payments through mobile applications will probably increase from 41.8% in 2019 to 52.2% in 2023.
Mobile applications are the best way to contact customers as they eliminate the site loading time and reduce the bounce-back rate. Also, users can access mobile applications 24×7. Mobile applications are the first point of contact for potential customers who want service from your organization. Having a responsive and well-developed application can allow your organization to grow faster.
2. Quick Conversions
Compared to other marketing platforms, mobile apps have an average conversion rate of 20%. The capacity of a mobile application to engage users makes it the best tool for conversions. If visitors find a mobile app’s functionality easy, they will use it again. As the dependability increases, so does the conversion rate.
3. Efficacious Promotion Platform
You can attract potential customers by having a mobile application highlighting attractive ads and offers. Applications enable organizations to provide customers with information about the launch of new products. Businesses can track the cart, purchase history, likes, dislikes, and other crucial information related to customers’ buying behavior. Additionally, they can send push notifications to customers to inform users about offers and new updates.
Push notifications: It holds absolute power on mobile devices. These push notifications usually have an opt-in rate of up to 70%. However, if we compare the same to email marketing, the latter offers a nearly 5% conversion rate.
4. Helps in Brand Building
These days, people are highly reliant on mobile phones, and customers depend heavily on them for getting information or making purchases. App makers can benefit from this channel for their brand. It has been proven that better logos, color schemes, and attractive content entice customers to any platform. Mobile applications can improve customer trust, familiarity, and brand identification while giving remarkable results. After realizing that a successful digital marketing strategy necessitates more than just a responsive website, small and medium-sized businesses have started to embrace the mobile app trend.
5. 24×7 Accessibility
Mobile apps provide round-the-clock access to goods & services to customers. Applications are simple to navigate, facilitate easier access than the website, and provide personalized information and messaging. You can use some applications even without an active internet connection. However, websites do not provide such flexibility. In addition, the app provides you with searching or restoring the information through its pre-loaded pages. Mobile applications allow customers to keep using them for a more prolonged period.
Final Thoughts
Technology is continuously evolving, and smartphones have become one of the most common gadgets. Around 53.96% of web traffic comes from mobile phones. So, to grow your business exponentially, you must understand the need for mobile applications.
No matter if you’ve been running a business successfully for a long time or have a start-up, a mobile app will help you expand your business and improve conversion rates. Almost all areas of your company will profit from developing a mobile app. However, the first step is to have the best user-friendly app to attract potential customers through your application. Ahex Technologies is among the leading software development agencies that help businesses build scalable software solutions to drive business growth worldwide. We have a team of 90+ experienced and dedicated developers committed to providing high-quality services to our clients, from individual entrepreneurs to large-scale manufacturers. Reach out to us for more information.