Web & App Development & Design for E-Commerce Company

Towanto Business Pvt. Ltd. is a fast-growing e-commerce company dedicated to bridging the gap between agricultural suppliers and distributors. The company operates as a wholesale e-commerce platform, helping farmers and agricultural dealers buy and sell products with ease. The team at Towanto is committed to empowering the agricultural community, offering them access to essential products at competitive prices, alongside exceptional service.

Web

Frontend and Backend Development

Retail (E-Commerce)

Towanto Business Pvt. Ltd.

India

Download Client Succuss Story

Overview

In this case study, we explore the ongoing collaboration between Towanto Business Pvt. Ltd., an e-commerce company, and Ahex Technologies Pvt. Ltd. This partnership began in November 2019 and continues today, with Ahex Technologies providing full-scale web and app development, along with UI/UX design services. The e-commerce platform created by Ahex Technologies serves the agricultural sector, providing a user-friendly wholesale e-commerce solution for farmers, agricultural dealers, and distributors.

Goals & Objectives

Towanto Business Pvt. Ltd. approached Ahex Technologies with the objective of building an e-commerce platform capable of handling large-scale wholesale transactions. The client sought to develop both a website and mobile applications for iOS and Android to make the platform accessible to a wider range of users.

The main goals of the project included:

Develop tools to analyze market trends and KRIs for informed decision-making.

Providing an intuitive and easy-to-navigate interface for buyers and sellers.

esigning an app and website that would work seamlessly on mobile devices, as the target audience often interacts with mobile technology.

Building a platform that could scale with the business as it grows and evolves.

Offering a visually appealing UI/UX that would enhance the shopping experience for customers and sellers alike.

The Challenges

Key Challenges

The key challenges encountered in this project were related to the complexity of building a platform that could cater to the wholesale needs of farmers and agricultural distributors while remaining user-friendly and efficient.

Business Challenges

Towanto had to design a platform that appealed to both farmers and agricultural dealers, each with their own unique requirements. Ensuring the platform would be easy to use for both parties while allowing for advanced features such as bulk orders, payment processing, and inventory management presented a significant challenge.

The integration of logistics features that would allow for smooth delivery tracking and communication between buyers and sellers was another hurdle. Ensuring these processes worked seamlessly on the platform was a major priority.

Technical Challenges

The design had to be mobile-first, with a focus on creating an intuitive user experience on both the website and mobile applications. Ensuring that all features, including product browsing, ordering, and payment, were optimized for all devices was a key challenge.

The integration of a secure and efficient payment system was vital for ensuring smooth transactions. Handling payments in a way that was both user-friendly and secure required in-depth customization of the payment gateway API.

With the potential for large-scale operations, the platform had to be highly scalable. It needed to handle high traffic volumes without compromising on performance, especially during peak hours or promotional events.

Solution We Offered to Our Client

Ahex Technologies offered a comprehensive solution for Towanto Business Pvt. Ltd. by developing a custom e-commerce platform with both web and mobile interfaces. The solution was designed to cater to the specific needs of the agricultural community, providing a seamless user experience for all users.

Key Features of the Project:

Ahex Technologies developed a mobile-first website along with native Android and iOS apps. The platform was designed to be fully responsive, ensuring that it could be accessed seamlessly across various devices.

Ahex focused on delivering an intuitive interface that would cater to the needs of users with varying levels of technical proficiency. The user interface was made simple yet visually appealing to ensure ease of navigation.

A secure payment system was integrated, enabling users to make seamless transactions for both small and bulk orders. Razorpay API was used for handling secure online payments.

Features like product catalogs, advanced search, and order management were built into the platform to enhance the efficiency of both buyers and sellers.

To handle growing traffic and data, the platform was built using scalable technologies such as AWS and Firebase, ensuring the system could handle large volumes of transactions without compromising performance.

Push notifications were integrated into the mobile app for both buyers and sellers, keeping them updated on order status, promotions, and stock availability.

The platform integrated logistics management features to allow for smooth communication between buyers and sellers, ensuring timely deliveries.

Final Results

The collaboration between Towanto Business Pvt. Ltd. and Ahex Technologies resulted in the successful development of a highly functional and user-friendly e-commerce platform. The client was thrilled with the results, especially the simplicity and usability of the platform, which met the diverse needs of their target audience.

The mobile app and website are both easy to use and well-received by customers, ensuring a smooth experience from product browsing to checkout. Towanto’s platform now serves as an effective and reliable e-commerce solution for farmers and agricultural dealers, positioning the company for future growth.

Appreciation from Client

Shashank Kumar, the Director of Towanto Business Pvt. Ltd., expressed his appreciation for Ahex Technologies’ work:

"Ahex Technologies has been an excellent partner throughout this project. They provided us with a user-friendly app and website that has made a huge difference for our customers. The team was always responsive and ready to solve any issues we encountered. We are very happy with the results and look forward to continuing our work with them."

The client praised Ahex’s dedication to meeting deadlines, the quality of work delivered, and the team's willingness to solve problems as they arose. Towanto Business Pvt. Ltd. has been able to provide a seamless e-commerce experience to its users, with plans to expand the platform in the future.

Technology Stack

To bring the vision of Towanto Business Pvt. Ltd. to life, Ahex Technologies utilized a robust and scalable technology stack:

Frontend

React (Web)

Swift (iOS)

Kotlin (Android)

Backend

Node.js

Express.js

MongoDB

Vcs

GitHub

Mobile Client

iOS

Android

Hosting/deploymet

AWS

Firebase

Third-Party Tool/Api/SDK

Payment Gateway API (Razorpay)

SMS API (Twilio), Push Notification API

Conclusion

The collaboration between Towanto Business Pvt. Ltd. and Ahex Technologies exemplifies how a strong partnership can lead to the creation of a custom e-commerce platform that meets the needs of both business owners and customers. By providing a user-friendly experience and scalable solutions, Ahex Technologies has helped Towanto pave the way for success in the competitive retail industry.