Namrita Chettiar
About The Company
Namrita Chettiar label was born in the heart of San Francisco. A place like none in the world,
where cultures from all over the world converge. Trained at the Fashion Institute of Design &
Merchandising, this young fashionista brings a fresh approach to traditional Indian couture.
Brides, socialites & fashionistas alike Namrita Chettiar has become a brand to reckon by
offering services as Bridesmaids dresses, Flower girl dresses, Mother of the bride & Special
occasion dresses with a marvelous tagline of “Modern classics… inspired by Indian Royalty”
Objectives
Phase 1
Prototyping
When we kicked off the “Namrita Chettiar” project we worked with the client’s wish list
and came up with some pretty amazing solutions. With so much content, and such a wide
audience to reach we needed to nail the architecture of this site by putting planning first.
Together we came up with a structure that immediately guides the user to where they need to
go based on the activity they want to engage in. For users who just want to quickly review
results, they are now easily access search bar on the homepage.
Phase 2
Style Concepts
We set out to create a fun, best-in-industry website that grabs the attention of the brides.
By building a clean layout, we were able to cleanly display the content options in an
unencumbered way. We created a slider on top of page which is the center of attraction.
Phase 3
Bringing it all together
The final website design allows NamritaChettier to highlight their collections, design process
and testimonials from brides. Complete description of the dress including cost can be achieved
with the click of a button.
